You need an objective assessment
You want an experienced view of what is working, what is being missed, and where your current paid media strategy should change.
Senior strategy. Hands-on execution.
Senior paid media strategy without the agency layers.
Work directly with a 13+ year performance marketing operator to assess your current strategy, build a stronger acquisition plan, and lead its implementation. Saxon Media works with only a small number of clients at a time, so every engagement receives senior attention, focused execution, and genuine commitment.
Based in Victoria, BC · Working across Canada and international markets
Acquisition performanceSenior review
From platform activity
to commercial clarity.
CACLead qualityMarginROAS
13+years operating in performance marketing
13+Years in performance marketing
$5M+Revenue generated
$2.3M+Operating profit
40+International markets
When to call
When your paid media deserves a more experienced view.
Saxon Media helps companies assess their current approach, develop a stronger acquisition plan, and put that plan into action with direct senior ownership.
A new plan needs implementation
You need more than recommendations—you need the strategist who built the plan to implement, test, and improve it.
Senior ownership is missing
The program is important, but it is being managed too tactically, too junior, or across too many disconnected teams.
Performance has stalled
Spend is established, but acquisition costs are rising or growth has flattened without a convincing explanation.
Ways to engage
Strategy and implementation stay connected.
Start with an objective assessment, build a practical new plan, or bring in ongoing fractional leadership. In every case, the senior strategist remains directly involved in the work.
01
Paid Media Strategy Assessment
An experienced, objective review of your current strategy, account structure, measurement, creative, conversion paths, and customer economics.
- Current strategy and account audit
- Performance constraint analysis
- Commercial opportunity assessment
- Prioritized recommendations
02
Acquisition Plan & Implementation
A practical new paid media plan followed by hands-on implementation, testing, and optimization—not a strategy document left for a junior team to interpret.
- Channel and campaign planning
- Campaign and budget implementation
- Offer, audience, and creative testing
- Landing-page and funnel improvements
03
Fractional Paid Media Leadership
Ongoing senior ownership of strategy, execution, testing, allocation, and commercial reporting—without adding permanent headcount.
- Hands-on account leadership
- Cross-channel strategy
- Lead quality and revenue analysis
- Executive-level recommendations
Core channels
Meta AdsGoogle AdsMicrosoft AdvertisingX Ads
Operating approach
Commercial thinking, followed by hands-on execution.
Channels and tactics come after the economics are understood. The goal is not more activity; it is better decisions, better accountability, and a paid acquisition system the business can trust.
Understand the economics
Clarify customer value, margins, conversion rates, capacity, and the real commercial value of a customer or qualified lead.
Find the constraint
Separate platform noise from the structural issues limiting performance across measurement, campaigns, offers, creative, and conversion.
Act on the highest-leverage work
Prioritize the changes most likely to improve economics, then execute and test them directly in the program.
Build a repeatable operating system
Turn what works into a clear rhythm for budgeting, experimentation, reporting, and responsible scale.
Why Saxon Media
The senior strategist stays on your account.
At a larger agency, senior people often sell the engagement while junior employees manage the day-to-day work. Saxon Media is deliberately different: the person assessing your strategy is the person implementing, optimizing, and reporting on it.
Senior from start to finish
You work directly with Neil—from the first strategic assessment through campaign decisions, implementation, optimization, and reporting.
A deliberately small client roster
Only a few clients are taken on at a time, protecting the focus, responsiveness, quality, and genuine commitment each engagement receives.
Advice that becomes action
Strategy does not stop at a presentation. Recommendations can move directly into campaigns, landing pages, measurement, and a disciplined testing plan.
Saxon MediaInc.Paid acquisition · Direct response · Fractional leadership
Led by Neil Saxon
Thirteen years of independent performance marketing judgment.
Neil Saxon is a hands-on paid acquisition operator with more than 13 years of experience building, managing, and scaling performance programs. Through Saxon Media, he has generated more than $5 million in revenue and over $2.3 million in operating profit across 40+ international markets.
His background spans Meta Ads, Google Ads, Microsoft Advertising, X Ads, landing pages, direct-response testing, partner management, and commercial performance analysis. Earlier in his career, he managed a paid-search program with an annual budget exceeding $1.6 million for Tourism British Columbia.
View Neil's LinkedIn ↗Start a conversation
Would an experienced assessment improve your paid media plan?
Share your current approach, investment level, and what you want to improve. The first conversation is confidential and focused on whether senior strategic support and hands-on implementation could create meaningful value.