Unrelated searches
Loose targeting or incomplete negatives can attract searches the business does not actually want to buy.
Google Ads for service businesses
Find where valuable searches are being wasted.
When an important customer search triggers a generic ad—or sends the visitor to the wrong page—the business may be paying for demand without giving it the strongest reason to convert. Saxon Media provides flat-fee Google Ads audits and campaign rebuilds that reconnect search intent, advertising message, landing page, and lead measurement.
For qualified established advertisers, the complimentary fit check is limited to a few public searches and one concise observation. It is not a free audit or strategy report.
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example.caSearch intentEmergency furnace repair
Ad messageGeneral services
Landing pageHomepage
Opportunity detectedThe customer asked for something specific. The message did not.
Direct accessSenior strategist
Commercial modelFlat-fee scope
CommitmentNo long-term contract
Account ownershipAlways stays with you
The relevance gap
Google can spend the budget you give it. That does not mean every search receives the right message.
A public search result cannot reveal everything happening inside an account. It can, however, expose useful warning signs. The paid audit confirms whether those visible problems reflect broader issues in targeting, structure, measurement, or conversion paths.
Generic ad messaging
One broadly written advertisement may be trying to speak to customers with very different needs and levels of urgency.
Mismatched landing pages
High-intent visitors are often sent to a general homepage instead of the service, location, and action they searched for.
Unreliable lead signals
Forms, calls, and low-value actions may be combined or counted incorrectly, leaving bidding systems to optimize toward the wrong outcome.
The objective
One clear line from customer intent to measurable lead.
The answer is not automatically one keyword per ad group. It is an account organized tightly enough that each important search can receive a credible advertisement, an appropriate landing page, and accurate conversion measurement.
Flat-fee packages
Senior work, tightly scoped around the searches that matter most.
Every package is completed directly by Neil Saxon. Prices are in Canadian dollars, advertising spend is separate, and each engagement is limited to the account, market, and Search campaign scope shown.
01 · Diagnose
Focused Search Audit
$1,750CAD · flat fee
For an established advertiser that wants a senior, independent assessment of its most commercially important Search campaigns.
- Up to 3 priority Search campaigns
- Search-term and keyword review
- Campaign and intent-theme structure
- Responsive ad relevance
- Negative-keyword opportunities
- Location, schedule, and device settings
- Conversion-definition review
- Landing-page map, decision brief, and walkthrough
Best starting point
02 · Repair
Priority Campaign Rebuild
$5,500CAD · flat fee
For an active advertiser that needs its highest-value Search campaigns reorganized, rewritten, and relaunched.
- Everything in the Focused Search Audit
- Rebuild of up to 2 Search campaigns
- Up to 6 core service-intent themes
- One primary service market
- New responsive search ads
- Keyword and negative cleanup
- Landing-page and conversion-goal mapping
- Launch quality assurance and 7-day check
03 · Validate
Rebuild + 60-Day Optimization
$9,000CAD · flat fee
For a business that wants the rebuilt campaigns launched and managed through a defined initial optimization period.
- Everything in the Priority Campaign Rebuild
- 60 days of hands-on optimization
- Search-term and negative management
- Bid and budget adjustments
- Ad-message and asset refinement
- Lead-quality review using supplied data
- Two scheduled performance calls
- Final findings and next-step plan
Packages cover Google Search campaigns only. Performance Max, Shopping, YouTube, website development, tracking implementation, CRM integrations, additional markets, and work beyond the stated limits require a separate written scope.
Project-client add-ons
Fix supporting gaps without turning the engagement into general marketing support.
These fixed-scope add-ons are available only with a campaign rebuild, optimization package, or an existing Saxon Media relationship. They are not sold as small standalone jobs.
Local visibility
Local Presence Foundation
$1,500 CAD
Google Business Profile, Bing Places, and Apple Business Connect setup or cleanup for one verified location, including core business information, categories, services, client-supplied imagery, tracked website links, ownership review, and a Google review link and QR code.
The client retains ownership and completes required verification. Suspensions, ownership disputes, duplicate-location disputes, and additional locations are outside this package.Measurement
Lead Measurement Repair
$2,000 CAD
Configuration and testing for one website and up to two primary lead actions, including Google Ads, GA4, and Google Tag Manager connections; form or call conversions; enhanced conversions where appropriate; and removal of duplicate signals.
Requires working website and Tag Manager access. CRM integrations, offline conversion imports, custom development, and third-party software fees are separate.Additional lead source
Local Services Ads Launch
$2,000 CAD
Eligibility check, verified Google Business Profile connection, onboarding checklist, services and job types, service areas, budget, lead routing, notifications, launch review, and lead-reporting orientation.
The client supplies documents and completes verification. Screening timelines and activation are controlled by Google; ongoing lead-inbox management is not included.A straightforward process
Specific evidence before a larger commitment.
Selective fit check
For a qualified advertiser, Saxon Media reviews up to three public searches and provides one concise observation—not a free report or recommendation plan.
Commercial fit
We confirm your services, market, customer value, current investment, access, and whether a senior project has a plausible financial return.
Paid diagnosis
With read access, visible symptoms are tested against search terms, structure, advertisements, conversion definitions, and landing pages.
Bounded repair
If implementation is justified, the highest-value changes are completed within the agreed account, market, campaign, and time limits.
Best fit
Built for service businesses where one good lead matters.
This service is intended for established operators with meaningful customer value and an active interest in improving—not merely increasing—Google Ads investment.
A strong fit
- You are typically investing at least $5,000 monthly in Google Ads
- A new customer has meaningful lifetime or project value
- You have several valuable services or customer intents
- You can distinguish qualified leads from low-value inquiries
- You want senior work without a long agency contract
Probably not a fit
- The project fee cannot plausibly pay back at your current scale
- You are looking primarily for the lowest management price
- No one can provide account or website access
- The business cannot follow up with leads reliably
- You want broad, low-cost marketing support across every channel
Senior from start to finish
The person who finds the problem is the person who fixes it.
Every audit, rebuild, and optimization package is completed directly by Neil Saxon, founder of Saxon Media. Neil has more than 13 years of hands-on performance marketing experience, has generated over $5 million in revenue and $2.3 million in operating profit, and previously managed an annual paid-search budget exceeding $1.6 million for Tourism British Columbia.
View Neil's LinkedIn ↗Common questions
Clear scope before access or payment.
Can you really diagnose an account from a few Google searches?
No. A public search can reveal a useful warning sign, but not its definitive cause or financial impact. The selective fit check only identifies whether there may be something worth discussing. The paid audit uses account access to determine whether the visible issue reflects broader targeting, structure, advertisement, landing-page, or measurement problems.
Does the rebuild put every keyword into its own ad group?
Not automatically. Campaigns are organized around meaningful search intent. Some important searches may deserve their own treatment; others can sit within tightly related themes that can credibly share the same advertisement and landing page.
Do you need access to our Google Ads account?
Not for the selective search fit check. Read access is required for the paid audit. Implementation packages require the permissions needed to complete the agreed work, while account ownership always remains with your business.
Can you guarantee lower costs or more leads?
No responsible specialist can guarantee auction costs, lead volume, or revenue. Saxon Media guarantees a defined senior work product and clear reasoning. Recommendations and implementation are evaluated against the business outcomes and data available.
Are landing pages included?
Landing-page relevance and conversion paths are reviewed in every audit. Copy, wireframes, or new page development can be quoted separately when the existing site cannot support the required message match.
How are projects paid?
The Focused Search Audit is paid in full before account review. A rebuild begins with a 60% project payment, with the remaining 40% due before launch. Optimization stages are paid in advance. Work outside the written scope is not started without approval.
Do we have to sign an ongoing management contract?
No. Each package has a defined scope and price. Ongoing management is considered only if both sides see a strong reason to continue after the initial work.
Start with commercial fit
Determine whether a senior Search project can create enough value to justify the work.
Send your business name, website, approximate monthly Google Ads spend, primary service, and target location. For qualified established advertisers, Saxon Media may review up to three public searches and respond with one concise observation before recommending any paid engagement.